simple site maker


Physically experiencing a situation with the goal to derive new ideas and insights.


A brainstorming technique connecting the body and the mind that includes empathy and prototyping additional to simply coming up with new ideas.  Bodystorming is a technique to physically experience a situation, interacting with the environment to derive sometime obvious insights missed by just thinking or talking about it. 

It is highly collaborative and customizable.  It is an easy technique requiring minimal preparation.

Click the button below to read more about why this game works and the mechanics behind it and watch the video by Peter Jones on how it's done.







The Game



Time required: 1 hour depending on complexity
Group size: 5 - unlimited
Creator: Unknown 



(Optional) Each participant spends some time familiarizing themselves with the  actual scenario they are brainstorming about.  In other words, go to the natural environment and spend some time observing or working in this environment to gain a better understanding of the daily challenges within context. 

Compile a list of tasks or use cases to complete or possible scenarios that might happen.



1. The facilitator introduces the topic to be brainstormed and the problem to be solved.

2. Identify key roles and props.  For example, in a coffeeshop there will be at least a barrista and a customer.  A prop could be the coffee machine or the point-of-sale system.  Props, as people, have emotions and is able to speak during the play.

3. For large groups, consider splitting the group into observers and actors, with the observer's role making notes, or split them into smaller groups, each role-playing the same scenario, or each role-playing a different scenario.  

4. Allow a few minutes for the actors to compile a script and set up the room with the improvised props.

5. Improvise the experience by acting out the scenarios by all the actors, adjusting to the actual experience.  In other words, have fun role playing a specific situation.

6. The facilitor acts as narrator during the play, controlling the play with a remote control as you would a TV show, able to pause, rewind, fast-forward or stop the show.  Different variances of the workflow or use-case may be played out for example.

7. Reflect after the bodystorming by asking both actors and observers what they learned from the process and what surprised them.



Introduce random inputs by handing out pre-prepared events written on notes.  For example, a customer spills his coffee on another customer as he walks out.  Or a robber enters the coffee shop and attempts to burgal the shop.

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Workshop 17, V&A Waterfront
Cape Town, South Africa


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