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If you don't know where you want to go, then it doesn't matter which path you take.

- Alice in Wonderland

What's your essence?

What is the heart of your product?

Do you regularly have to do post-production rework or have difficulty navigating complicated solutions? Do you struggle with conflicting priorities and setting goals?

It's hard to prioritize when you're not clear on the core system and feedback loops.

A product review (teardown) takes a critical look at your entire system from a systems thinking and usability perspective. It identifies your unique value proposition, your strengths, and what's missing.

Using the Game Thinking framework I identify your product's core systems diagram and main feedback loop. The result is a contextual map that helps you navigate complex systems and create coherent systems rather than feature factories.

Product reviews in action

Take a look at some sample teardowns below.


A project management tool that believes good project management is good communication.

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Frontend Mentor

A community platform to support new front-end coders while standardizing skill quality.

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Zombies Run!

An alternate reality game that helps you get fit by running away from zombies.

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ADP List

A community platform to democratizes design mentoring.

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Where should you focus your effort?

What will give you the best results?

Are you a purpose driven organization that struggles with prioritization? Do you find it hard to say no to new shiny objects?

You might find a strategy proposal useful to help you take the right action to get you closer to your goal.

Sometimes an objective perspective can give you the insights and direction you're looking for. A strategy proposal takes a holistic look at your business and identify the core leverage points to help increase your impact with less effort.

Being fully immersed in the daily operations to fully understand your goal, the bigger purpose, and the available resources, I outline a strategy and tactical plan to take less action for better results.

Using a Systems Thinking approach, I map out the core feedback loops and identify the biggest bottleneck and where to focus your effort for maximum benefit and a practical solution meeting where you are with the resources you currently have.

Strategy in action

Take a look at a sample strategy below.

CoCreate Hub

A non-profit that aims to support and develop entrepreneurs with a bigger vision of "creating a thriving community".

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Want to find your north star?

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